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How did the project start?
The world's first extreme sport using Sphere's in a wind tunnel! Quite simply, it’s the latest extreme ride and a hybrid taken from regular Sphereing® and the use of the Airkix Vertical Wind Tunnel to fly in.
Take an 8ft inflatable ball, add a couple of riders and 150mph of wind power and you have a heady mix of adrenaline, spectacular fun and intensity!
With the launch of the new business, Air-Sphere approached Mango Studio to deliver an online booking and management system which would run at the heart of the business and generate the revenue.
What options did you consider?
Mango Studio's success with SphereMania.com and the demonstration of the latest technology and passion as a young innovative company convinced Air Sphere to use Mango Studio's services.
What help and expertise did you receive?
Mango Studio has always sourced the best expertise to deliver the highest quality of work earning them a strong reputation in the industry. With Air Sphere, Mango Studio had all the required in-house skills to deliver the brief- from brand design to technical delivery and online marketing to viral promotion.
Did you face and challenges or learn any lessons?
Mango Studio were given an incredibly short turnaround - 6 weeks from concept to launch. Thankfully the whole team pulled together and worked in harmony from design to QA. Their project management processes were stretched but a few late nights pulled the delivery back on track and Air-Sphere were smiling at success.
What are the outcomes and how has it improved your business?
The viral campaign and email promo saw 3500 unique hits per day as we heavily targeted an existing database of 100,000 customers. This attracted the likes of ITV - always good PR. At one point the server reached its limit and we soon expanded their resources. In the first 4 weeks of launch Air Sphere has already retained over 50% of the investment made with Mango Studio and have their first day opening on January 17th.
What are your plans for the future?
With another success story in the leisure and experience industry, Mango Studio are now focussing fully on releasing a booking system and e-commerce platform. Their expansion and development resources in China will continue their rapid high growth.
