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How did the project start?
MacLean Fisher Tait's previous website was not generating new business for the company, and they looked towards Peacock Carter for a solution after being impressed by the results we have been able to achieve for previous clients.
What options did you consider?
Optimising the previous website was considered alongside creating an entirely new website alongside targeted microsites to target particular niches in the services MacLean Fisher Tait are able to offer.
The latter option was chosen as preferable as it allowed MacLean Fisher Tait to reengineer their image from 'mftaccounting.co.uk' to the more-personal 'mftaccountants.co.uk', presenting a friendlier image to potential clients across the primary website and its microsites.
What help and expertise did you receive?
The entire project was handled in-house, from the planning, design to the implementation and launch of the website and the associated strategy.
Did you face and challenges or learn any lessons?
The biggest challenge was in identifying and organising each of MacLean Fisher Tait's services and summarising these in the 'lay speak', and
Another challenge appeared in creating a fresher look and feel to an accountant's website - adding warmer, friendlier colours - without detracting from MacLean Fisher Tait's professionalism.
What are the outcomes and how has it improved your business?
The outcome is a website that reflects MacLean Fisher Tait's professionalism whilst appearing friendly and approachable to new clients.
MacLean Fisher Tait now also rank significantly better in search engines for relevant phrases, driving potential customers straight to them, allowing the client to reclaim their previous status as leading accountants in County Durham.
What are your plans for the future?
Plans for the future involve continuous reviews of the website in terms of its content and design, and our approach to promoting MacLean Fisher Tait online, ensuring consistently high rankings for relevant key phrases in search engines.
The monitoring of MacLean Fisher Tait's reputation online is also an ongoing concern. Additionally, MacLean Fisher Tait's previous website will simply forward to the newer website in the future, once email systems have been migrated.
