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How did the project start?
Welbeck is an award winning creative consultancy based in Northumberland, North East England working with all manner of clients; start-ups, local authorities, educational bodies and businesses of all shapes and sizes from all over the world.
Welbeck updated their website and the animations came from a need to enforce the principles and beliefs of Welbeck.
What options did you consider?
The animations needed to be simple but thought provoking and carry the distinctive Welbeck branding style. The two animations that alternate through the website challenge the viewer to consider their image whilst introducing the viewer to Welbeckâs values.
What help and expertise did you receive?
The brand development and concept design was created in-house, before receiving support from Arttia for creation of the actual flash animations.
Did you face and challenges or learn any lessons?
The project was challenging but very rewarding, the beauty lies in their simplicity. We hope the message clearly gets through.
What are the outcomes and how has it improved your business?
Apart from improved brand awareness and a demonstration of ability, we hope that people will find them informative and enjoyable to watch.
What are your plans for the future?
To translate the animations into Mandarin for use in the Chinese market.
